Annual 2015 Utah Tourism Conference Registration is closed, no on-site registrations will be available!


OCTOBER 6-8, 2015

Ruby’s Inn & Bryce Canyon Grand Hotel
Bryce Canyon City, Utah


Registration is now closed:  2015 Utah Tourism Conference

Join us in Bryce Canyon City, for the 2015 Utah Tourism Conference. This annual gathering of Utah’s tourism industry is sponsored by the Utah Tourism Industry Association and the Utah Office of Tourism.

The conference features general and breakout sessions on the latest in tourism issues and technology and area discovery activities. Come network with old friends and meet some new ones! Check back for more information.

Who attends the Utah Tourism Conference? 

– Attractions and events
– Campground and RV parks management
– Destination development, public relations and marketing companies
– Government and local leaders
– Hotels, motels, bed and breakfasts, resorts, and vacation rental properties
– National and state parks, national forests, recreation areas, and public lands representatives
– Regional tourism offices and convention & visitors bureaus
– Ski and winter recreation industry
– Retail organizations
– Tour guides and outfitters
– Tourism journalists, media, publications, and online associations
– Transportation companies and organizations


The 2015 Utah Tourism Conference will be held at both Ruby’s Inn and the Bryce Canyon Grand Hotel. They are located directly across the street from each other.

Ruby’s Inn

26 So Main, Bryce Canyon City, UT 84764
Rooms are blocked here $89 per night


Bryce Canyon Grand Hotel
30 North 100 East, Bryce Canyon City, UT 84764
Rooms are blocked here $129 per night for UTIA INDIVIDUAL ARRIVAL


Bryce Canyon Resort

13500 E. Highway 12, Bryce, Utah 84764
Phone: 435-834-5351 or call 1-866-834-0043 and ask for the Tourism Conference Block-email-

If you are interested in exhibiting or sponsorship opportunities, please contact the Utah Tourism Industry Association,

The Utah Office of Tourism promotes tourism into the state through advertising and media. We are an office within the Governor’s Office of Economic Development. Our mission is “to brand and promote Utah’s great experiences and destinations for visitors and citizens in an inspiring way to support and enhance economic vitality and quality of life in our state.” We operate several programs to assist Utah’s tourism industry including marketing and advertising, research and planning, publications, information services, media relations and cooperative programs.

The Utah Tourism Industry Association (UTIA) is the trade association for the tourism industry in the state of Utah. The overall mission of UTIA is to serve as the coordinating body for the combined interests of associations, chambers, organizations, businesses, and individuals engaged in serving and developing tourism in Utah. UTIA is an organization that focuses on issues of concern to all organizations involved in tourism rather than just the narrower interests of individual tourism entities. UTIA website


Do you know someone who has made a substantial contribution to Utah’s tourism industry?  Someone, or a group, involved in long-standing promotion of their area, improving recognition of vacationing in Utah, or worked with residents and businesses regarding development benefits? If so, we’d love to hear from you.

The 2015 Utah Tourism Conference Committee is accepting nominations for the 2015 Utah Tourism Hall of Fame. Submission deadline is 5:00 pm on July 31, 2015. Inductees will be announced during the conference on October 8, 2015 at Ruby’s Inn in Bryce Canyon City, Utah.


Update! The Utah Tourism Advertising and Marketing Contest (as part of the annual Utah Tourism Conference) has a new extended deadline to Wednesday, Sept. 2, 2015.

The application is here.

The Utah Tourism Advertising and Marketing Contest celebrates the industry’s most creative, effective and BEST IDEAS in advertising and marketing promotion. The contest is designed to share and learn from our partners and colleagues most successful and innovative stories. What better way to do this than highlight the BEST IDEAS your organization has implemented over the last year.

Entries will be separated into four categories: 1. Overall Best Idea-An overall campaign that aligns advertising, PR, social media and any other strategy. 2. Best Ad Campaign-Any format welcome: TV, broadcast, print, digital, or a combination of several. 3. Best PR Campaign-Media pitch, FAM, in-market media tour, publicity stunt or event that results in great media coverage. 4. Best Social Media Campaign.

Please note, entries will be judged on creativity and effectiveness, not budget or size. Any innovative idea you would like to share with your peers is welcome. The contest is open to Arts/Cultural Organizations/Businesses, Destination Marketing Organizations (CVBs, County Travel Councils, Travel Regions, etc.), Hotels/Motels/Bed & Breakfast Inns, Ranches/Lodges, Restaurants, Shopping/Specialty Stores, Ski Areas/Mountain Resorts, Sports/Recreation/Guides & Outfitters, and Transportation Services and other tourism related organizations.


Read agenda here

Conference venues are located across the street from each other in Bryce Canyon City located at
Ruby’s Inn, 26 So. Main and Bryce Canyon Grand Hotel, 30 North 100 East. Agenda subject to change. 

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Microsoft Word - 2015 Utah Toursim Registration Reminder (4)

Registration open for 2015 Tourism Day on the Hill!

UTIA is pleased to announce the 9th Annual 2015 Tourism Day on the Hill (TDH). This event draws Utah tourism industry representatives from the private & public sector, local elected officials and anyone involved in Utah’s tourism industry to gather in Salt Lake City on Capitol Hill to demonstrate that Utah’s tourism industry is united!  This year all TDH events including the UTIA membership meeting will be held on the Utah Capitol Complex in Salt Lake City.  See Capitol Hill map

Registration is open and on-line


9-10:30 a.m.      UTIA quarterly membership meeting at the State Office Building Auditorium

11 a.m. – 2:00 p.m.     Lunch with legislators in the Capitol Rotunda.  Tourism industry representatives meet with their legislators

Lunch and TDH registration is $30 per person and is open to everyone, regardless of UTIA membership status.

UTIA member Destination Marketing Organizations may register for exhibit space – contact

Registration is open and on-line


KONICA MINOLTA DIGITAL CAMERAVicki, Governor Herbert and Commissioner Topham at 2014 TDH


KONICA MINOLTA DIGITAL CAMERASenator Jenkins, Dave and Colin

KONICA MINOLTA DIGITAL CAMERARep. Carol Spackman-Moss, Carlene and President Neiderhauser

Utah Tourism Conference a smash in Ogden!

Utah’s tourism industry gathered in late September to learn, network and develop new partnerships.  With over 330 in attendance, it was a great chance to renew friendships and make new ones.

Our sponsors and exhibitors help to make the conference a success – thanks to all of them!

Another facet of the tourism conference is UTIA’s silent auction – both donors and bidders help to further UTIA’s legislative agenda.  We thank all of them!

2014 UTIA Silent Auction Donors:
Alf Engen Ski Museum Foundation
Amangiri Resort
Box Elder County Tourism
Bryce Canyon Grand Hotel
Cache Valley Visitor’s Bureau
Canyonlands Inn
Cedar City-Brian Head Tourism Bureau, Crystal Inn and Utah Shakespeare Festival
City Creek
Crystal Inns
Deer Valley Resort
Dinosaur River Expeditions,and Uintah County Travel & Tourism
Emery County Travel Bureau/San Rafael Country
Broken Spur Hotel & Restaurant
Goulding’s Lodge
Grand America Hotel
Historic Parry Lodge, Kanab
Miles Partnership
Moab Area Travel Council
National Parks Trip Media and Backpacker Magazine
Outdoor Utah
Park City Chamber of Commerce/Tourism Bureau
Park City Grubsteak Restaurant
Park City Historical Society
Park City Jewelers
Red Cliffs Lodge, Moab
Ruby’s Inn
Ski Utah
Skywalker Holdings
Southwestern Expressions, Park City
St. George Area Convention and Tourism Office
Temple Square Hospitality
Texas de Brazil
 RV Life
Trip Advisor
Tuacahn Amphitheatre
Utah Olympic Legacy Foundation
Utah Shakespeare Festival
Utah Symphony
Utah Valley CVB
VIsit Ogden
Visit Salt Lake
Zermatt Resort, Wasatch State Park, Heber Valley Historic Railroad


UTIC changes name to Utah Tourism Industry Association (UTIA)

A new and fresh approach for Utah’s tourism industry is highlighted by the name change of Utah Tourism Industry Coalition (UTIC) to the Utah Tourism Industry Association (UTIA).

Approved by the membership at last week’s meeting in Provo, the name change reflects a growing commitment to fulfilling the mission of speaking with one coordinated, cohesive voice as Utah’s tourism trade association.

UTIA will unveil its new logo in the near future.

Tourism Works!

The Tourism Works Political Action Committee (PAC) has been developed by UTIC to provide support to pro-tourism legislators and candidates. 2014 is an election year with ½ of the Utah Senate and all of the Utah House up for election. To make a donation, click here to use UTIC’s paypal account.  To donate in-kind or services such as room nights, meals, activities, contact

Thank you!


Tourism Works!

Tourism Works!

Tourism wins big at 2014 Utah Legislative Session!


Rep. Brad Wilson

It was a team effort on Utah’s Capitol Hill during the 2014 legislative session, and we have so many people and organizations to thank:

  • Rep. Brad Wilson and Sen. Scott Jenkins for sponsorship of HB 34
  • Governor Gary Herbert
  • Legislative Leadership in both the Senate and House:
  •      President Wayne Niederhauser
    Senate Majority Leader Ralph Okerlund
    Senate Majority Whip Stuart Adams
    Senate Majority Asst Whip Peter Knudson
    Senate Minority Leader Gene Davis
    Senate Minority Whip Karen Mayne
    Senate Minority Asst Whip Pat Jones
    Senate Minority Caucus Mgr. Luz Robles
  •      Speaker of the House Becky Lockhart
    House Majority Leader Brad Dee
    House Majority Whip Greg Hughes
    House Majority Asst Whip Don Ipson
    House Minority Leader Jennifer Seelig
    House Minority Whip Tim Cosgrove
    House Minority Asst Whip Rebecca Chavez-Houck
    House Minority Caucus Mgr. Joel Briscoe

We also thank the co-chairs of the Executive Appropriations Committee:  Senator Lyle Hillyard and Representative Mel Brown for their continued support, as well as all members of the Utah Legislature.

  • Governor’s Office of Economic Development – Spencer Eccles and Sophia DiCaro
  • Utah Office of Tourism – Vicki Varela
  • UTIC Executive Committee & Board of Directors
  • Tourism Industry partners throughout the state, keeping the tourism economic development discussion alive and pertinent at local levels
  • Local elected officials:  County Commissioners and county council members, Mayors and town council members


    Sara, Mayor Mike, Governor Herbert and Vicki




Tourism Works!

Wed. Feb 26 – Tourism Day on the Hill

Plan to join your colleagues at UTIC’s annual Tourism Day on the Hill, Wednesday, Feb. 26 in the Capitol Rotunda in Salt Lake City.


8:30 – 10:00 am            UTIC quarterly membership meeting in downtown Salt Lake City,
Joseph Smith Memorial Building.  Meeting is open to anyone with an
interest in Utah tourism, regardless of UTIC membership status.

10:30 am – 12:00 pm    Exhibit set-up in Capitol Rotunda for DMO’s/
UOT/Ski Utah (space is limited and pre-registration required)

12:00 – 2:00 pm            Lunch in Capitol Rotunda for tourism industry participants and Utah
Senators and Representatives, sponsored by UTIC.  (pre-registration required).

2:00 – 5:00 pm              Tourism representatives request brief meetings with legislators (if they have not met during lunch)

Senator Vickers & Roxie talkin' tourism at TDH

Senator Vickers & Roxie talkin’ tourism at TDH