UTIC changes name to Utah Tourism Industry Association (UTIA)

A new and fresh approach for Utah’s tourism industry is highlighted by the name change of Utah Tourism Industry Coalition (UTIC) to the Utah Tourism Industry Association (UTIA).

Approved by the membership at last week’s meeting in Provo, the name change reflects a growing commitment to fulfilling the mission of speaking with one coordinated, cohesive voice as Utah’s tourism trade association.

UTIA will unveil its new logo in the near future.

Tourism Works!

The Tourism Works Political Action Committee (PAC) has been developed by UTIC to provide support to pro-tourism legislators and candidates. 2014 is an election year with ½ of the Utah Senate and all of the Utah House up for election. To make a donation, click here to use UTIC’s paypal account.  To donate in-kind or services such as room nights, meals, activities, contact info@utahtourism.org.

Thank you!


Tourism Works!

Tourism Works!

Tourism wins big at 2014 Utah Legislative Session!


Rep. Brad Wilson

It was a team effort on Utah’s Capitol Hill during the 2014 legislative session, and we have so many people and organizations to thank:

  • Rep. Brad Wilson and Sen. Scott Jenkins for sponsorship of HB 34
  • Governor Gary Herbert
  • Legislative Leadership in both the Senate and House:
  •      President Wayne Niederhauser
    Senate Majority Leader Ralph Okerlund
    Senate Majority Whip Stuart Adams
    Senate Majority Asst Whip Peter Knudson
    Senate Minority Leader Gene Davis
    Senate Minority Whip Karen Mayne
    Senate Minority Asst Whip Pat Jones
    Senate Minority Caucus Mgr. Luz Robles
  •      Speaker of the House Becky Lockhart
    House Majority Leader Brad Dee
    House Majority Whip Greg Hughes
    House Majority Asst Whip Don Ipson
    House Minority Leader Jennifer Seelig
    House Minority Whip Tim Cosgrove
    House Minority Asst Whip Rebecca Chavez-Houck
    House Minority Caucus Mgr. Joel Briscoe

We also thank the co-chairs of the Executive Appropriations Committee:  Senator Lyle Hillyard and Representative Mel Brown for their continued support, as well as all members of the Utah Legislature.

  • Governor’s Office of Economic Development – Spencer Eccles and Sophia DiCaro
  • Utah Office of Tourism – Vicki Varela
  • UTIC Executive Committee & Board of Directors
  • Tourism Industry partners throughout the state, keeping the tourism economic development discussion alive and pertinent at local levels
  • Local elected officials:  County Commissioners and county council members, Mayors and town council members


    Sara, Mayor Mike, Governor Herbert and Vicki




Tourism Works!

Wed. Feb 26 – Tourism Day on the Hill

Plan to join your colleagues at UTIC’s annual Tourism Day on the Hill, Wednesday, Feb. 26 in the Capitol Rotunda in Salt Lake City.


8:30 – 10:00 am            UTIC quarterly membership meeting in downtown Salt Lake City,
Joseph Smith Memorial Building.  Meeting is open to anyone with an
interest in Utah tourism, regardless of UTIC membership status.

10:30 am – 12:00 pm    Exhibit set-up in Capitol Rotunda for DMO’s/
UOT/Ski Utah (space is limited and pre-registration required)

12:00 – 2:00 pm            Lunch in Capitol Rotunda for tourism industry participants and Utah
Senators and Representatives, sponsored by UTIC.  (pre-registration required).

2:00 – 5:00 pm              Tourism representatives request brief meetings with legislators (if they have not met during lunch)

Senator Vickers & Roxie talkin' tourism at TDH

Senator Vickers & Roxie talkin’ tourism at TDH

Ski Day at Snowbird a great time for all!

Thanks to Snowbird Ski & Summer Resort for their sponsorship of the Tourism Works PAC Ski Day Fundraiser, and thanks to all of you that supported the event!  A great day on the mountain was had by all.  Stay tuned for our next event!

Mark is waxing eloquently……!7-summits
Seven Summits at Snowbird Center

Bob Bonar, Snowbird’s General Manager on the Tram

Erin taking care of us at Seven Summits

Kym & Mike enjoying breakfast!

Nathan thanking the group
 ski day gad 2UTIC-1
The first skiers to take the new Gad 2 lift!

President Niederhauser on the Tram to the top!

Ski Day Fundraiser for Tourism Works PAC – Dec. 12 at Snowbird!

Join your colleagues for a great day of skiing at the Tourism Works PAC Ski Day Fundraiser!

Who: Utah’s tourism industry – bring your staff, bring your Board

When:  Thursday, Dec. 12, 2013

Where:  Snowbird Ski & Summer Resort, Little Cottonwood Canyon

Why:  To raise funds for the Tourism Works PAC and to continue to forward the tourism industry’s legislative agenda


Snowbird Ski & Summer Resort, Little Cottonwood Canyon.  Download the snowbird ski day flyer

7:30 am:  Early Tram skiers – pick up lift tickets at Seven Summits (Snowbird Center level 2), join Des  & Dave for an early Tram (first 25 persons only!)

9 – 10 am:  Pastries & beverages in Seven Summits (pick up lift tickets if you don’t take the early Tram)

10 am – 3:30 pm:  Ski the “Greatest Snow On Earth®”!  Lunch is on your own.

3:30 – 4:30 pm:  Après-ski at the Forklift


  • $50 per lift ticket
  • $100 for early Tram skier

Register on-line


July fun in Utah!

As we celebrate our nation’s birthday (July 4) and Pioneer Day (July 24) – we hope that you will take time to enjoy our great state!  Utah truly has something for everyone – from activities (hiking, biking, ATV’s, jeeping, horseback riding, river running) to fabulous resorts, destination restaurants and incredible scenery.

Enjoy all of Utah – home of the “Mighty 5”!  See the new “Mighty 5” clip:  Utah’s Mighty Five