Tourism Works™
the voice of Utah's visitor economy
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Educate & Advocate
Utah is home to some of the world's greatest treasures- the Mighty 5® National Parks, 44 Utah State Parks, 14 world-class ski resorts and the urban vibrance of Salt Lake.
Utah Tourism is Big Business.
$11.98B (2022 Direct Visitor Spending)
$2.1 Billion Total Tourism-Related Tax Revenue
$1,200+ in Tax Relief per Household
152,800 travel and tourism jobs in 2022