The Utah Tourism Industry Association (UTIA) is proud to announce the relaunch of the Utah Hotel & Lodging Association (UHLA) as a 501(c)(6) subsidiary, renewing a legacy of advocacy and leadership for Utah’s lodging industry. This integration strengthens hoteliers’ ability to address the unique needs of the lodging sector while leveraging UTIA’s broad tourism network and statewide influence.

Together, the two organizations will work hand in hand, combining UHLA’s deep industry expertise with UTIA’s connections, advocacy and resources to create more opportunities, stronger collaboration and a united voice for Utah’s lodging community.

About the Utah Hotel & Lodging Association (UHLA)

The Utah Hotel & Lodging Association (UHLA) supports and represents the common business interests of those engaged in Utah’s hotel and lodging industry through advocacy, education, and collaboration. Representing properties of all sizes and types across the state, UHLA works to strengthen the hospitality sector, provide professional development opportunities, and elevate Utah’s world-class guest experience.

UHLA, a 501(c)(6) non-profit organization, operates as an affiliate of the Utah Tourism Industry Association (UTIA) to advance statewide tourism initiatives, ensuring that Utah’s lodging community has a strong, unified voice in shaping the policies and programs that drive economic growth and welcome travelers from around the world.

Interested in becoming a member of UHLA?

Sign up to learn more about the relaunch of the Utah Hotel & Lodging Association and how you can get involved through membership or partnership.

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FREQUENTLY ASKED QUESTIONS

UHLA was relaunched at the 2025 Utah Tourism Conference in Bryce Canyon, UT. The organization will continue to develop over the next year.
UHLA will be a subsidiary of UTIA.
The relaunch of UHLA reinforces the lodging sector’s presence at the legislative table, providing additional private‑industry leadership on important tourism related issues.
Being a part of UTIA is an added benefit to your UHLA membership.
This work is being led by Celina Sinclair, Executive Director, in partnership with the UTIA Board of Directors and the developing UHLA Board of Directors.
Lodging owners, operators, and brand partners interested in participating may contact UHLA at info@utahtourism.org to learn more.