WHY JOIN UTIA?
Whether you represent accommodations, restaurants, retail, ski, transportation, convention and visitor bureau/county travel council, or are a supplier to the tourism industry, there is a common purpose of furthering the economy and making your business more profitable. Regardless of size, joining forces with other tourism-related entities unifies and strengthens the industry. Speaking with one voice demonstrates that the tourism industry is an organized body with influence and power.
UTIA MEMBER BENEFITS:
Health Insurance and Preventive Options resources for both you the employer and your employees.
Benefits associated with the American Hotel & Lodging Association through the state partner network.
On-going Legislative Affairs: UTIA has spearheaded efforts culminating in the success of the Tourism Marketing Performance Fund (TMPF) and ensures its ongoing protections. This has resulted in a major commitment from the state legislature of $10 million in 2005 to advertise and market Utah as a tourism destination. We have worked together to implement more stringent success metrics, and for 2024, the TMPF was appropriated at $21.8 million.
As part of your UTIA membership, you will receive an exclusive Legislative Tracker delivered to your inbox during the 45 days of the Utah Legislative Session.
Discounted Rate at Tourism Day on the Hill: UTIA organizes this annual visit of the tourism industry to Capitol Hill. Positioned to highlight tourism economic development with legislators, this provides you an opportunity to speak directly with your legislator.
Discounted Rate at Utah Tourism Conference: UTIA partners with the Utah Office of Tourism to sponsor this annual conference that will educate and inspire you. Network with your colleagues from all over Utah, and get the updates that will advance you and your company.
Bi-Annual Full Membership Meetings: UTIA membership meetings are held twice annually: one in conjunction with Tourism Day on the Hill and one during the Utah Tourism Conference.
Destination D.C.: UTIA and UOT coordinate this annual visit to Washington, DC to participate in a national effort to increase awareness of tourism with the US Congress. During these visits, we work to represent a unified industry voice, including yours.
Localized Research: Working closely with the Utah Office of Tourism, UTIA provides useful research and statistical updates on industry trends that may affect your organization.
In-State Public Relations: UTIA provides press releases and information to the media to increase awareness of the tourism industry and its importance as an economic development tool for the state of Utah.
Tourism Works™ Political Action Committee (PAC): UTIA has committed and executed on the tourism industry's most active political action committee (PAC). The Tourism Works PAC mission is straightforward - we support pro-tourism candidates and legislators in the Utah Legislature. The PAC attends political fundraisers and makes select individual campaign contributions.
Membership Categories & Rates (per Calendar Year):
