Join us at this annual gathering of Utah’s tourism industry, sponsored by the Utah Tourism Industry Association and the Utah Office of Tourism; featuring general and breakout sessions on the latest in tourism issues and technology and area discovery activities. Come network with old friends and meet some new ones!
September 27-29, 2016
Zermatt Resort in Midway, Utah
Who attends the Utah Tourism Conference?
Attractions and events * Campground and RV parks management * Destination development, public relations and marketing companies * Government and local leaders * Hotels, motels, bed and breakfasts, resorts, and vacation rental properties * National and state parks, national forests, recreation areas, and public lands representatives * Regional tourism offices and convention & visitors bureaus * Ski and winter recreation industry * Retail organizations * Tour guides and outfitters * Tourism journalists, media, publications, and online associations * Transportation companies and organizations
Early bird registration is $175 per person before July 1. On July 1, registration is $199 per person. Be sure to sign up for the fantastic outdoor activities planned for the first afternoon, see descriptions below.
SPONSORSHIPS & EXHIBITS:
Contact email@example.com for information on sponsorships & exhibits.
CONFERENCE VENUES and ACCOMMODATIONS
The 2016 Utah Tourism Conference will be held at Zermatt Resort, with accommodations at Homestead Resort and Zermatt Resort. They are located 0.2 miles from each other.
Zermatt Resort – 784 W. Resort Drive, Midway UT 84049
Phone: 866-937-6288, Directions
Conference rate is $119 per room per night, single or double and does not include taxes. A resort fee of $15 per night will be added to the room rate. Link to book rooms
Homestead Resort – 700 North Homestead Drive, Midway UT 84049
Phone: 800-327-7220, 435-654-1102, Directions
Conference rate is $99 per room per night, single or double and does not include taxes Link to book rooms
Utah Tourism Industry Association
The Utah Tourism Industry Association (UTIA) is the trade association for the tourism industry in the state of Utah. The overall mission of UTIA is to serve as the coordinating body for the combined interests of associations, chambers, organizations, businesses, and individuals engaged in serving and developing tourism in Utah. UTIA is an organization that focuses on issues of concern to all organizations involved in tourism rather than just the narrower interests of individual tourism entities.
Utah Office of Tourism
The Utah Office of Tourism promotes tourism into the state through advertising and media. We are an office within the Governor’s Office of Economic Development. Our mission is “to brand and promote Utah’s great experiences and destinations for visitors and citizens in an inspiring way to support and enhance economic vitality and quality of life in our state.” We operate several programs to assist Utah’s tourism industry including marketing and advertising, research and planning, publications, information services, media relations and cooperative programs.
The Utah Tourism Conference is produced in partnership with the Utah Hotel & Lodging Association.
Conference venue is Zermatt Resort in Midway, Utah. All educational sessions, breakouts, general sessions and meal functions will take place at Zermatt. Download agenda here
Check back for updates, agenda subject to change.
Tuesday, September 27. 2016
Activities from 1-4 pm, see complete conference agenda below
Sign up for these free activities during the registration process:
“The Amazing GeoCache Race” offered by the Utah Office of Tourism! Locate three of the five geocaches located within Wasatch county and receive a patch specifically designed for the 2016 Tourism Conference. Participants must have their own transportation and a smart phone. -Free-
Hike with a Naturalist at Wasatch Mountain State Park. Meet at 1 pm at the Wasatch Mountain Visitor Center and plan on a 1-2 hour hike to the Spring Pond Loop (3 miles) or Mid-Mountain Loop (3.5 miles) -Free-
For the following adventures, participants must pre-register and pre-pay for activities, call or use the website links provided below.
Guided Fly Fishing Experience – 3 hours (Limit to 30 people) Conference attendees special rate: $109. Call to reserve a spot at 435-654-1655. http://www.rockymtnoutfitters.com/
Fantastic Fly Fishing on the Provo River with guides from Rocky Mountain Outfitters that will guarantee a fish. We will provide all the equipment, waders for any size and fly rods! Let our Orvis Endorsed Guides give you an unforgettable experience.
Cummings Parkway Razor Adventure – 2 hours (Limit to 36 people) Conference Rate: $70 per person. Must call to reserve 435-658-1957. http://www.adventurehaus.com/Participants can enjoy the Wasatch Mountains with Midway Adventure Haus on a 2 hour razor ride from 1 – 3 pm. Gas and insurance is included in the $70 price. Pre-payment required. Participants will meet at the Zermatt Resort courtyard at 12:30 pm ready to ride.
Provo River Rafting – 3 hours (Limit to 40 people) $20. 435-657-2008 http://www.midwayadventure.com/
You will enjoy 3 hours of spectacular Provo River rafting with Midway Adventure Company. Dramatic scenery, and fun in the sun while embarking on this exciting adventure in the Provo River. This afternoon trip is the perfect time of day for all ages to play in the water! Meet at Midway Adventure in Midway on 8 E Main Street at 12:30 pm ready to float.
Deer Creek Zipline – 2 hours (Limit to 60 people) Conference Rate: $25 *sponsored by Utah Outdoor Adventure Guide Call to reserve your spot at 801-367-2575 http://www.ziplineutah.com/
Enjoy Zipline Utah at Deer Creek Reservoir, with an open air zip line with views of the lake and surrounding Wasatch Mountains. The zip line tour takes you over 3,800 ft of water at Rainbow Bay. 10 Zip lines and 9 aerial bridges over 2 miles long with an 80 ft tower climbing wall and free fall. Four tours of 15 people each starting at 1:00 pm, 1:30 pm, 2:00 pm and 2:30 pm. Attendees must get themselves to the Rainbow Bay Area of Deer Creek Reservoir, approx. 15 minutes from the Zermatt Resort driving, Utah State Park Annual Pass or day fee required.
Crater Springs Golf at the Homestead Resort – 2 hours (Limited to 30 people) 9 Hole Rate; $30 including golf cart. To confirm your tee time call 435-654-5588 http://craterspringsgolf.com/
Located in Midway, Utah, Crater Springs Golf Course provides the opportunity for golfers to enjoy a scenic drive to Heber Valley. It is still the only golf course in Utah attached to a resort under one ownership that includes guestrooms, restaurants and full service conference facilities! Over the years the grounds have been expertly maintained and are beautiful with mature trees and plenty of water features.
UHLA Golf Tournament at Crater Springs Golf Course– UHLA has organized a golf tournament on Monday, Sept 26, 2016 at 12:30 pm. This is a great opportunity to enjoy golf and network. Participate in this exciting event with industry partners. Booking information is on their website http://www.uhla.org/events
Tuesday, September 27, 2016
–Utah Hotel and Lodging Association Board Meeting, 9:00 -10:00 a.m.
–Utah Tourism Industry Association Membership Meeting, 10:00 -11:00 a.m.
–Utah Office of Tourism Board Meeting, 11:00-12:00 a.m.
–Lunch: on your own
–Registration Open, 12:00 – 5:00 p.m.
–Exhibitor Move-in, 1:00 – 4:00 p.m.
–Activities, 1:00 – 5:00 pm
–Opening Reception & Dinner at Soldier Hollow: sponsored by Heber Valley Tourism & Economic Development/Chamber of Commerce, 6:00 p.m.
Wednesday, September 28, 2016
–Registration and Silent Auction Open, 7:30 a.m. – 5:30 p.m.
–Breakfast: Full Breakfast, sponsored by St. George Area Tourism, 7:30 – 8:30 a.m.
–Opening General Session: Dr. Derrek Kyongo, Global Soap Project, 8:30 – 9:45 a.m.
–Break #1: sponsored by Moab Area Travel Council, 9:45 – 10:15 a.m.
–Concurrent Workshops:10:15 – 11:30 a.m./1. Dr. Derrek Kyongo-Vision to Success/2. Rachael Herrscher-Blog to be influential, Blogging for 2016/ 3. Phil Sarnoff- Bicycling that aides Rural Tourism/4. Appointment Schedule Session A (DMO’s and UOT Contractors) –Lunch: Dr. Natalie Gochnour,11:45 -1:00 p.m.
–General Session: AHLA Speaker, Brian Williamson:Generational Image Brainstorming to Fit Today’s Hospitality World, 1:00 – 1:45 p.m. –Concurrent Workshops: 2:00 – 3:15 p.m./ 5. Tourism Infrastructure Funding with Linda Gillmor and Tom Adams/ 6. Social Media Meets Social Strategy- Cory Edwards, Adobe/ 7. Rachael Herrscher – Blog to be influential, Blogging for 2016/ 8. Appointment Schedule Session B (DMO’s & UOT Contractors only) –Break #2: sponsored by Bryce Canyon Country, 3:15 – 3:45 p.m. –Concurrent Workshops: 4:00 – 5:15 p.m./ 9. Social Media Meets Social Strategy – Cory Edwards, Adobe/ 10. Chinese Market Panel- Moderator: Charlie DeLorme/ 11. Roger Brooks-update on Rourism/ 12. Appointment Schedule Session C (DMO’s & UOT Contractors only) –DMO Brochure Exchange: 5:15 – 5:45 p.m.
–Dine-o-round: surrounding Heber Valley area
Thursday, September 29, 2016
–Registration Open: 7:30-10:00 a.m. –Silent Auction Open: 7:30 – 11:00 a.m./final bid at 11:00 a.m.
–Breakfast: International Market Update (UOT Contractors): 7:30 – 8:30 a.m.
–General Session: Chad Hymas/Customer Service/Hospitality: 8:30 – 9:30 a.m. –Break #3: Sponsored by Utah.com: 9:30 – 10:00 a.m.
–General Sessions: Alexi Khajavi- Destination Marketing: 10:15 – 11:00 a.m. -General Session: Dr. Ed Diener- Positive Psychology: 11:00- 11:45 a.m.
–Lunch and Closing Remarks: Remarks by Lt. Governor Spencer Cox, 12:00 – 1:30 p.m. -Hall of Fame -UTIA Update -UOT Year in Review –Silent Auction winners claim/pay –Conference Ends: 1:30 p.m.
Pics from the 2015 Utah Tourism Conference in Bryce Canyon City: