Educate & Advocate
Utah is home to some of the world's greatest treasures- the Mighty 5® National Parks, 46 Utah State Parks, 15 world-class ski resorts and the urban vibrance of Salt Lake.
Utah Tourism is Big Business.
$12.71B (2023 Direct Visitor Spending)
$2.35 Billion Total Tourism-Related Tax Revenue
159,800 travel and tourism jobs in 2023
